Home Types of Media

Types of Media

Printed and Online Media Cycle


  • Online journals – editorial – written material with photo and video clips:
    – product information – application stories – feature articles – methodology pieces
    – white papers
  • Online directories – free entries of company profiles editorial where possible
  • Portals – sites that combine the functions of journals and directories together with searchability offering a major entry point to an industry.
  • Corporate Blogs
  • Social Media – Twitter, Facebook, LinkedIn, YouTube etc.
  • Online advertising – paid for but often linked in to editorial ,e.g. use of keywords and placement of banners adjacent to editorial material
  • Active link building
  • Elements of Search Engine Optimisation – SEO

Printed Media

  • Product Information
  • Application Stories
  • Feature Articles
  • Methodology pieces
  • White papers

The Virtuous PR Cycle

  • Research possible stories, products, applications
  • Client brief on story selected
  • Research and writing
  • Approval process
  • Sourcing of illustration
  • Generation of media list
  • Distribution of material
  • Publication of material
  • Reader attention
  • Interest in story
  • Web traffic
  • Enquiries
  • Sales