Modern sales culture has made it almost impossible to contact the people you would like to reach on a person-to-person basis – long a dream of those sales/marketing executives who have sought to “not be bothered” by sales people – and yet are the very same ones who have urged their own sales people to [...]
industrial marketing
Are you making the most of all directory opportunities at your disposal? We pose the question because of the key role directory entries can play in helping your customers find you – and vice versa. Thanks to the internet, directories have become vibrant, ever-evolving documents which provide a wealth of invaluable links. Here’s how to [...]
I came across an e-mail recently that humorously defined things like sales, marketing etc in terms of a woman at a party promoting the virtues of her best friend to various men. So how about this: Assume you are a woman – you and your friend see a rich attractive guy at a party – [...]
My guess – still there, we’re doing it. In short, when times are hard we switch from turnover growth to growing market share. That may well mean 10% or even 20% down on last year is a good result – achieved by running hard to stand still. However, if it results in greater market share [...]
Doing the job properly – at the end of the day the whole industrial PR process – with or without search engines – is about getting genuine information to places where it can reach serious potential users/buyers. These are willing buyers – if they don’t buy then their business will not exist, but they must [...]
I guess we have all been interested in understanding how useful print media is these days – now that “bingo cards ” are effectively gone and so much seems to focus around the internet media and website traffic. Certainly I have been interested to understand this in terms of developing the effectiveness of our press [...]
Interesting to hear over several years from a number of the media guys that their enquiry rates are maintained through the holiday periods (December, July, August etc.) – and to see that this is supported by client’s own monthly web traffic stats. In-fact web-stats seem to confirm apocryphal stories of hard pressed engineers taking work [...]
The creation of easily digested information regarding products and services. By presenting genuine information in a quickly assimilated way we are helping engineers to stay up-to date with developments and trends so that they can quickly solve problems in design or production. This presents a wider profile of possibilities and helps optimise the innovation cycle. [...]
Trade/Tech PR is often confused with Public Relations and the attendant spin and hype of the tabloid press. Nonetheless PR as Press Relations is still a valid term – we also relate our clients to the press – whether they are printed or electronic publications and provide for free what they need to attract an [...]
I read somewhere the other day that Manufacturing industry in the UK had it’s best month for 16 years in April 2010 – and all my clients tell me they have had very good months (even record months ) since Christmas. (and we are still the 6th largest manufacturing sector on the planet.) So is [...]
