Modern sales culture has made it almost impossible to contact the people you would like to reach on a person-to-person basis – long a dream of those sales/marketing executives who have sought to “not be bothered” by sales people – and yet are the very same ones who have urged their own sales people to [...]
industrial marketing
Many years ago I noticed that while most of the country was focused on GDP etc the growth or otherwise of the manufacturing company where I was marketing manager did not follow the same trends – or so I thought until a few years had gone by when it became apparent that our B2B industry [...]
Yes indeed everyone is talking about AI so I had a look recently and asked a simple question ” show me the top ten UK suppliers of enclosure hardware” How surprised was I to find that I was offered two enclosure manufacturers and one of our clients who actually supplies hardware components. Brilliant – but [...]
I have been surprised from time to time over the past many years when an industrial media person has told me how well our client releases have performed in their journal – and it happened again recently “your press release was our top enquiry piece”. Given the simple nature of our client’s products and the [...]
So you’ve decided you need to do something to support sales – maybe you have some marketing skills in your background – maybe not. So the question is – what to do? If you go online there are lots of websites promising to write any kind of content, fill it with keywords, send it to [...]
I heard this recently and have to agree:- “Companies think hiring a junior to handle their social media is ticking the marketing box! The marketing function has become more important, not less post-Covid. Particularly as sales teams are struggling to get hold of prospects by phone / f2f in the way they used to!” It [...]
So presumably there is an answer? Of course, pretty much anything that still requires one human being to talk to another – such as … Long-term relationships with many editors and publishers. Established reputation for the provision of good content. Long Experience in the manufacturing industry. A complete cost-effective service Niche agency – a specialist [...]
Net Zero presents a huge and little appreciated opportunity for us all – I recently went to a meeting of manufacturing business people, where Net Zero was discussed at length. What I understood from the conversation that day was that Net Zero is seen only as a way to save on costs. Actually it is [...]
In conversations over the past year or so I have noticed a trend – where many companies have walked away from successful marketing activities stating their intention to do it in house. Now with a year or so to look back on I see that to varying degrees they have done very little in-house or [...]
Just to refresh for the sake of anybody considering their way forward I offer a personal view of the role of PR in B2B sales/marketing PR is an integral support for the sales team PR/media activities reach potential new customers without the need for cold calling They free salespeople from low-value calls, which are in [...]