IF you sell products you will need photos – collect them for use everywhere. Carry a camera when you visit customers, site locations or manufacturing plants etc.
ENSURE that you OWN the copyright – check with photographers when booking them.
SOURCE the best photos you can afford – find a local photographer that suits your needs even if you use them infrequently.
ENSURE any photographer is “art-directed” at the studio so that they show the important features of your product clearly.
IF you can’t afford a professional then set up a studio area yourself and use your own camera.
TAKE pictures on a white background unless you have a special studio effect – then add a background in afterwards. Many effects are available at reasonable cost.
EVEN the simplest photos can be enhanced and have an attractive background added. You may need to use a professional to do this as the cutting out and lighting effects may benefit from this.
DON’T use the camera on your mobile phone unless it is very good – but a reasonable quality 1 megabyte jpeg at 300dpi can be OK from a good super compact.
IF your product is visually boring – be honest – add an attractive background, but not too flashy so the product is overlooked. On the other hand, an informative shot in a working environment is very useful and may only need cropping to work well.
USE a landscape format if possible.
DO NOT lift pictures from other websites – they are almost certainly copyright and you could incur hefty charges – if not lawsuits.
