Social Media in the industrial manufacturing industry is still in its infancy, but it is growing as more companies recognise the potential benefits.
Social Media gives you the opportunity to build your brand, connect and build relationships with your customers, suppliers, prospects and partners, as well as improving your SEO and driving traffic to your website.
So which social media platforms do we utilise for your industry? Whilst Facebook may not be an obvious choice, it is still the largest network and we consistently record click-throughs to our clients’ websites from Facebook; however, Twitter and LinkedIn are often more successful in terms of driving traffic to sites.
We think it’s important to remember that your audience uses social media personally as well as for business, so personal preferences come into play. We ensure your company has a presence on all the popular social media sites, giving your customers and potential customers the very best opportunity to access information about you and your products. Also, let’s not forget YouTube, which is extremely powerful and yet still under-utilised in B2B industries. If a picture is worth a thousand words, what are videos worth?
The one essential part of a successful social media campaign for your industrial manufacturing company is a blog. This fresh content is essential for giving people a reason to visit your website on a regular basis. If you are not sure what subjects to cover in your blog, don’t worry – that’s something we can deal with alongside your PR program.