“We are into our third year of working with Ian and his team at The Industrial Marketing Agency and can only speak highly of the professionalism and commitment they have provided in advancing the profile of our company. Not only have they developed a more presentable and market focused website for us but by clever application of their PR methodology we have seen a significant increase in new customer interest. This has all been done with a minimum of input from ourselves, which is entirely due to Ian’s ability to comprehensively understand our company philosophy and product range. If you want help with you PR strategy leading through to tangible business benefits, then contact The Industrial Marketing Agency.. ” Kevin Moorcroft – Managing Director, Challenge (Europe) Ltd
“I wanted to thank you for your excellent work with our company B2B PR. In a very short period of time I have watched our PR go from almost non-existent to everywhere. The process has been virtually painless from our side. In the past I’ve found PR to be very time consuming but so far working with you the process has been quite easy. I’m pleased with how quickly you reviewed our products and market and started to get relevant PR in front of potential customers. Your experience, resourcefulness and suggestions have been excellent and very much in line with our needs. The entire team is great to work with. Keep up the good work and thanks to you and everyone there for your efforts on our behalf. ” Randy Masters – Director of Global Marketing, Lee Spring
“Spending most of my time working on the sales aspect at EMKA UK leaves little or no time to work on PR and marketing. I find great easiness when dealing with any of the people at The Industrial Marketing Agency. The fact that they understand us as a company means that we can trust them to give us a first class service. This relationship we have has helped to fuel the EMKA UK brand to its current high position. With constant moving technology we are assured that if something suits our profile then The Industrial Marketing Agency will look at using this to further promote our company. It only remains for me to say a big thank you to Ian and everyone at The Industrial Marketing Agency for their valued assistance with our PR and marketing.” Andy Billingham – Managing Director, EMKA (UK) Ltd
“I have found long-term value with the Industrial Marketing Agency team, an agency that is results-oriented. Hands-on experience and an understanding of the components industry has proved invaluable in creating dynamic PR, technical white papers and management content for third party websites and social media. They have the ability to work in close contact, understand the nature of a business and recommend a strategy, or program to achieve positive results.” Nigel Pritchett – Managing Director, Elesa (UK) Ltd
“The Industrial Marketing Agency have worked with us for a number of years and quickly demonstrated a clear understanding of our business, generating proven results from independently developed, cost effective strategic marketing campaigns. They are experienced and capable with an excellent understanding of both internet and printed media which has underpinned our current business growth and development.” Gary Miles – FDB Panel Fittings
“Our company has used the services of Ian Deavin and his team at The Industrial Marketing Agency for quite a few years. For B2B companies, the use of press releases is a very valuable part of the marketing mix, adding to the overall brand in the conventional print world – and in the digital space where good coverage also has significant impact on SEO.
Ian was very quick to understand the continued importance of PR in modern marketing. Together we have built a successful profile on the internet against key phrases relating to our market. Ian ensures that our PR campaigns are timely and frequent. The releases are sent to a very large number of pertinent publications, and have good take-up. Ian’s enthusiasm for his craft is coupled with the readiness to help with other aspects of our marketing program where needed, and the giving of advice at regular briefings.” Peter Swanson – Managing Director, Intertronics
Taken over the long term of economic cycles a PR profile is a great investment. in times of growth it represents investment paying off by enabling faster recovery and slower downturns into the next recession. It lengthens the positive times and shortens the negative ones.
For any company out there who doesn't have a marketing plan including PR – may I suggest you regard it like any other investment. Taken over the long term of economic cycles a PR profile represents capital to rely on for support in difficult times.