The Industrial Marketing Agency

– Practical effective marketing for SMEs

Industrial PR as a cost-effective way to regrow manufacturing-based businesses by working with specialist trade and technical media
We are a broad service marketing agency for small and medium-sized industrial companies operating in the Business-to-Business (B2B) sphere. We help clients maximise small budgets – enabling big growth. We help companies punch above their weight, grow and survive.

All the time growing our evidence base along with our experience and gradually bringing these changes and opportunities to our clients in a proven, cost effective way. In over 20 years we have pro-actively developed our services from the age of print media onto the Internet and now the Social Media eras.

Services

circuit board with computer chip

Our PR Program:
We cover PR to:

  • Trade Press print media
  • B2B internet media
  • Directories
  • Newsletters
  • News Blogs

We create the following content for PR work and general SEO:

  • White papers
  • Technical pages
  • Feature articles
  • Product Releases
  • Applications

The Industrial Marketing Agency focuses on promotion “free at the point of publication”. We can create your press releases from a verbal or written brief/datasheet. Your press releases will be written to maximise take-up and SEO, supported by by one or more high-resolution images.

From our extensive list of industrial magazines and websites we will create a custom list to distribute your press releases.

Website creation and management:

  • New websites or refreshing an existing site
  • Keeping your website up to date with all of your latest product information and news
  • Optimising SEO to ensure your website is found by search engines
  • Management of your online store

Social Media – Linkedin, Twitter, Facebook etc:

  • Close up of steel ball bearings and sheet metalHelp with setting up your social media accounts or improving your existing ones
  • Keeping your social media accounts up to date with all of your latest product information and news

Product Videos:

    • Low-cost, effective product videos
    • Placing of videos for the most effective coverage

practical effective marketing quoteWe can help with all of this and more …

We also recognise that paid for promotion plays an important part in the marketing mix and so also offer the following advertising options:

  • Online Packages
  • Printed Publications

Do you have questions? Please see our Case Studies page for examples of how we can help you get more “bang for your buck” from your marketing budget.

Please check out our White Papers page to see how we approach marketing for Industrial SMEs.