So we are now into a phase of reassessing AI and finding it is not the miracle silver bullet for all sales marketing ailments ( or many others for that matter?) it is reported to make things up, believe untruths and present with confidence information taken out of context – so far not really an advance over some human beings! And just a sophisticated presentation of the same old search report we are used to. So how can we deal with it – what has changed. Probably not a lot – AI still depends on being provided with proper information being provided – remember GIGO – garbage in, garbage out? Still true.
So if you want AI to use your information rather than somebody else’s you must at least make sure your information is available to it – just like a search engine report. Which is where human beings come in to get that done – unfortunately we have been rather blinded by the propaganda surrounding AI to see it as some godlike entity and many have given up their autonomy in the face of this onslaught. This is not a case of no change – rather a case of appropriate adaptation. Humanity got through the invention of writing, then the printing press, more recently the internet search and now AI, which likely will look like just another bump in the road in the rear view mirror once the current tech bubble bursts.
