For SMEs considering what to do in economic recovery I would suggest that we can see that for the past decade or more traditional media have offered an important route to the internet. This has been both independently and via search engines such as Google, greatly enhancing the online presence of companies far beyond the [...]
industrial marketing
At The Industrial Marketing Agency we foresee a great future for UK manufacturing industry in the Green Agenda – our clients are addressing this. We believe it is the way forward to sales and jobs so this is the time we can all re-structure to help meet zero carbon for the benefit of the planet. [...]
I have heard concerns about marketing voiced as “I know I need to do something but I don’t know what” and then “we tried it ten years ago but the guy didn’t do anything” or again “we did an advert a few years ago but it didn’t work” – ignoring for the moment the huge [...]
Industrial marketing is different from retail, white goods, etc which is why we differentiate it as “B2B” (business to business) and we understand that it requires a completely different mindset, experience base and skill set. Industrial PR is not magic, it is a capability or skill like any other supply that depends on ability and [...]
I am drawn to consider the way that Google operates and how that affects manufacturing SMEs in our promotion where we have a relatively small audience of a special type. We are in the main addressing engineers, designers, buyers in a technical arena and of course it is important to bear this in mind. So [...]
Ah, the budget – do budgets ever make any real difference? At the end of the day, it is always up to industry to pull ourselves out of the economic problems – generally created elsewhere. Noses to the grindstone, backs to the wheel etc. etc. we fall back on tried and tested, value for money [...]
I have noticed that SMEs can often have a problem with self-promotion, sometimes voiced as “I know we need to do something, but I don’t know what?” otherwise as “but what would we talk about?” Let me reassure non-marketing people that there are lots of things to do and there is always a lot to [...]
At times like these – with sales teams working from home so much – this is when it is so important to support them with pro-active marketing, including PR and Social Media. A good marketing program based around all the available promotional channels will save them so much time and help them to be much [...]
“When the going gets tough – the tough get going” Furlough has been an essential lifesaver to many companies and put off redundancy for many individuals – essentially by paying people not to work. This has the effect of putting even more stress on the people left working as we all bend our best efforts [...]
If you were a shopkeeper – according to Napoleon we are all shopkeepers this side of Brexit – then you would at least have a sign on your shop and possibly if you are adventurous then one on the pavement as well. In fact the more signs the better – so now we want to [...]
