Net Zero presents a huge and little appreciated opportunity for us all – I recently went to a meeting of manufacturing business people, where Net Zero was discussed at length. What I understood from the conversation that day was that Net Zero is seen only as a way to save on costs. Actually it is [...]
industrial marketing
In conversations over the past year or so I have noticed a trend – where many companies have walked away from successful marketing activities stating their intention to do it in house. Now with a year or so to look back on I see that to varying degrees they have done very little in-house or [...]
Just to refresh for the sake of anybody considering their way forward I offer a personal view of the role of PR in B2B sales/marketing PR is an integral support for the sales team PR/media activities reach potential new customers without the need for cold calling They free salespeople from low-value calls, which are in [...]
What can PR and the tech media do that Google can’t? Well, that is a very good question with some interesting answers: Between us, we can provide a constant stream of valuable information Create multiple points of contact over an extended time period Provide a huge background of archived information which builds up over many [...]
Within the industrial manufacturing arena “Marketing” seems to be in a period of once again being poorly understood and undervalued, this is a fashion that cycles around every few years. It seems to be considered that everything has changed with the Internet. It has not – the basics and the principles have stayed the same [...]
I have been reading a bit about how the last two years have been marked by change in the industrial/B2B/SME marketplace and how our websites should help potential customers through their research and selection process with perhaps a zoom call occasionally with a salesperson to iron out any problems. Really? Hasn’t it always been the [...]
Once again we hear that industrial commodities are in short supply and pricing has gone up for any one of many reasons – this is a cycle we have seen before of course and will settle out in time. Do you remember the year that the Chinese bought up all the scrap steel on the [...]
“The Deficit Myth” by Stephanie Kelton – a clear read which explains Modern Monetary Theory and how our governments could do a load of things differently. Fascinating and inspiring – well worth a read. and interesting that (some) economists are working with a different and very positive perspective.
It seems to me that industrial marketing is like talking to an interested audience in a small room – it is not necessary to raise your voice too much to have a big effect. Trade and tech media are very helpful in this as they specifically focus on the very engineers, specifiers, and buyers who [...]
One of the things that drew me to marketing originally was the element of planning – and the present situation is a great example. The media are all looking ahead planning what they can do over the next year and that is what we are also recommending to clients. Marketing is always a matter of [...]
